•8 min read•genz.ai Editorial Team
How the Pickle Surge, Chamoy Bowl Craze, and Butter Boards Took Over TikTok Food Trends?
Exploring the zesty, creative, and indulgent food phenomena captivating TikTok in 2025
pickle-surgechamoy-bowlbutter-boardstiktok-foodviral-food-trends

Dive into 2025's most vibrant TikTok food trends, including the explosive popularity of pickle-flavored treats, the bold Chamoy Pickle Bowl challenge, and the visually stunning Butter Boards that have everyone craving more.
🎵 Trending Sounds
- Love Grows (Where My Rosemary Goes) - Classic tune giving upbeat energy to viral cooking and recipe videos.
- Xeal sound - Chill background for snack showcases and laid-back food content.
- Sure Thing (sped up) - Energetic soundtrack enhancing fast-paced viral recipe clips.
- MODERN JAM x Dracula - Trendy beat for cooking tutorials and dumpling bake sensations.
- Talk to me. - Smooth tune for party appetizers and appetizer dip recipes.
🔥 Viral Formats & Challenges
- Grated Fruit Dessert Hack - Make refreshing desserts by grating frozen fruit topped with condensed milk.
- Chamoy Pickle Bowl Challenge - Craft extravagant pickle bowls with spicy-sweet chamoy sauce and candy toppings.
- Butter Boards Showcase - Artistically display flavored butters as a shareable visual feast.
- Scrambled Pancakes Tutorial - Cooking hack turning pancakes into scrambled, bite-sized breakfast pieces.
- Trader Joe's Viral Dumpling Bake - Showcase easy and delicious dumpling bakes made with Trader Joe's products.
🗣️ Slang Decoder
- Girth Cakes - Oversized cakes celebrated for their width and indulgence, loved on TikTok.
- Dirty Sodas - Creamy flavored soda concoctions making a comeback in 2024 and beyond.
- Pickle Surge - The viral wave of everything pickle-flavored hitting menus and search bars.
- Chamoy Pickle Bowl - A popular snack blending chamoy sauce spicy-sweetness with an array of pickled treats.
- Butter Boards - Trendy food display involving layers of flavored butter with stylish garnishes.
🎯 Additional Trend Areas
- TikTok has also seen rising beauty-food crossovers, featuring beauty enhancers through edible products.
- Health and wellness food trends are focusing more on clean labels and fermented superfoods.
- Comfort food innovations like scrambled pancakes and oversized cakes blend nostalgia and novelty.
- Culinary tech trends in 2025 include precision fermentation and natural color applications in food manufacturing.
- Food ASMR and mukbang content continue to attract massive audiences, blending sensory and visual appeal.
✨ Creator Spotlights
- @ava - Beauty meets viral food trends creator mixing skin health and food innovations.
- @biteswithesther - Mukbang and flavor adventurer sharing weekly new tastes with engaged followers.
- @mrfoodie - Dedicated to tasty mixed food vibes and viral food explorations.
- @foodiesushiqueen - Viral mochi and sushi trendsetter from San Francisco.
- @archivedchef - Creator known for hilarious and insightful home cooking hacks like scrambled pancakes.
📈 For Brands Watching
- Brands should explore pickle flavor innovation as consumers seek bold and tangy taste experiences.
- Collaborate with creators on viral challenges such as the Chamoy Pickle Bowl to drive engagement.
- Emphasize visual appeal with food boards like Butter Boards to capitalize on food styling trends.
- Leverage clean label and natural ingredient narratives to align with consumer wellness values.
- Use ASMR and mukbang content to create immersive sensory brand experiences.
🚨 Next Drop Sneak Peek
- Expect a surge in fermented foods and beverage innovations bridging tradition and technology.
- Anticipate more fusion snack formats combining nostalgic comfort food with contemporary twists.
- Visual food styling formats will continue evolving, focusing on sustainability and seasonality.
- Health-focused indulgences blending flavor with nutrition will grow in popularity.
- Food and tech crossover content, including AI-driven recipe personalization, may gain ground.
🧬 Final Vibe Check
In 2025, food trends are a flavorful blend of bold tangs, nostalgic comfort, and artistic expression - one bite at a time.