What's Giving Delulu, Main Character Syndrome, and Soft Spoken Rants This Week?

🎵 Trending Sounds

• “delulu” by NESYA - Soundtracking everything from hyper-romantic thirst traps to lowkey breakdowns. Used with captions like “I know he's a red flag, but I'm delulu not stupid” or “Delusion is the only thing keeping me hot.”
• “Main Character” by Chxrry - Paired with dreamy cinematics or grainy solo vlogs. Users embrace ✨me-vs-the-world✨ edits where nothing happens... beautifully.
• “The Office Theme” (lo-fi remix) - Used ironically in “burnout POVs,” grocery store disassociations, and sad but funny life skits. Corporate core is having a moment.
• “Illegal” by PinkPantheress - Light, airy, and just detached enough to score the Gen Z emotional avoidance arc. Plays behind “telling my friends I'm fine when I haven't eaten in 27 hours” edits.

🔥 Viral Formats & Challenges

• Intimacy Monologues - Sincere, journal-style TikToks about emotional connection, like “Why is the goal to get someone's number, not actually know them?” Zerkie-style creators are going viral by being raw - not performative.
• Chaotic Roleplay Confessionals - Skits where users pretend to be in therapy, confronting past selves, or breaking up with their inner child. Overly dramatic and oddly healing.
• Delulu Manifestation Edits - Users jokingly “manifest” relationship drama, glow-ups, or petty revenge arcs with soft filters + AI art. Often captioned “delusion is a mindset.”
• Silent Chaos Vlogs - Footage of people going about their day to ambient audio, minimal text. Just vibes, spiralling energy, and aesthetic nothingness.

🗣️ Slang Decoder

• Delulu Era - Short for delusional, but in a self-aware way. “Delulu is the solulu” = Living in your own fantasy world is the cure.
• Main Character Syndrome - Feeling like your life is a film. Often used ironically when spiraling in a hoodie at 3am.
• Soft Spoken Rants - Low-voice monologues that sound like midnight voice notes. Confessional, cozy, chaotic.
• Intimacy Arc - The TikTok evolution from “unavailable” to “maybe I just need a hug.”

✨ Creator Spotlights

• @thezurkieshow - The king of Gen Z real talk. Posts like “we've lost the art of intimacy” and “keep it simple, bro” tap into emotional honesty without the cringe.
• @jviixenz - Cinematic edits with “Main Character” sound. Walking slowly, wind in the hair, eyes full of world-ending drama. It's a giving movie.
• @mr.lean.rizz.texts - Sadcore meets soft rizz. Uses lo-fi heartbreak tracks and pink lighting. Lowkey toxic, highkey viral.

📈 For Brands Watching

• Reframing “delulu” as aspirational - turning coping into content
• Using ambient audio and low-effort vlogs to signal authenticity
• Tapping into intimacy themes: friendship > romance, community > clout
• Making meme formats around “main character fails” and “soft launch sadness”

🚨 Next Drop Sneak Peek

• AI friend simulators and the TikTok relationship multiverse
• The return of surreal “corecore” edits - but political
• Mental health, merch drops, and monetised vulnerability

🧬 Final Vibe Check

Stay weird. Stay early. Stay delulu. - The genz.ai Trends team