6 min read

What's Giving Delulu, Brain Rot, and Soft Launch Energy This Week?

From classical chaos to dissociating in Target, here's what Gen Z is watching, saying, and meme-ing in mid-July 2025

gen z trendstiktok chaosnostalgia-corebrain rotjuly 2025ai culture
What's Giving Delulu, Brain Rot, and Soft Launch Energy This Week?

Hey trendtracker👀 - this is Drop #002 of genz.ai Trends. We're back with the most chaotic, iconic, and trend-pilled Gen Z moments of the week. From whisper-core edits to burnout memes, here's what's setting TikTok on fire.

🎵 Trending Sounds

🔥 Viral Formats & Challenges

🗣️ Slang Decoder

✨ Creator Spotlights

  • @thepeterguse - Viral monologues about burnout, chaos, and soft millennial shade.
  • @joshhublitz - Hits with 'Millennial texting 101' and Gen Z critique skits.
  • @loverbboiiii - Drives 'fine shyt' audio and sad-boy thirst trap-core.
  • @biancascaglione - Comedy GRWMs + 'Target is my safe space' lore queen.

📈 For Brands Watching

  • Use nostalgia-core audio to humanize brand content
  • Design meme formats around 'mall dissociation' and 'Target girl therapy'
  • Lean into chaotic skits with Gen Z slang like 'staycation, medication'
  • Drop AI-generated memes with classical piano for ironic contrast

🚨 Next Drop Sneak Peek

  • “Silent vlogs” and the rise of ambient dopamine
  • Why Gen Z prefers confessionals over therapy
  • AI girlfriends, boyfriend simulators & the TikTok roleplay economy

🧬 Final Vibe Check

Stay weird. Stay early. Stay delulu. - The genz.ai Trends team

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