•8 min read•genz.ai Editorial Team
How Blurred Lips, Glam Revival & AI Personalization Shape 2025 Beauty Trends?
Explore the biggest makeup innovations making waves on TikTok and beyond
Blurred LipsGlamAI BeautyTikTok TrendsMakeup Transitions

Dive into 2025's top beauty trends - from the soft allure of blurred lips and the comeback of glam makeup to the futuristic rise of AI-driven personalization.
🎵 Trending Sounds
- LOCKJAW - The edgy sound powering viral makeup transformations and lip sync clips on TikTok.
- QKThr - The go-to beat for comedic skincare fail videos that keep audiences laughing.
- Pop like this Pt. 2 - An energetic tune setting the tempo for vibrant makeup tutorials.
- The Hills x The Color Violet x Creepin - Perfect for dramatic beauty storytelling and emotional transformations.
- Yasashi - A soothing backdrop for authentic skincare journey videos.
🔥 Viral Formats & Challenges
- Makeup Transitions - Swift before-and-after videos that showcase stunning makeup transformations.
- Blurred Lip Challenge - The makeup challenge perfecting the sultry blurred lip effect.
- Dark Circles Coverage Demo - Reviews and demos focusing on concealment of undereye concerns.
- Skincare Fail Reviews - Entertaining real-time reactions to trending but questionable skincare products.
- Makeup Product Hauls - Detailed showcases where creators share their latest beauty finds and first impressions.
🗣️ Slang Decoder
- Clean Girl - Minimalistic makeup vibe with natural fresh glow, perfect for everyday elegance.
- Blurred Lips - A sexy, soft lip look blending stains and liners for a natural finish.
- Glam - Bold and velvety skin look with an elegant touch, making a grand comeback.
- Blurred Skin - Makeup technique achieving matte yet radiant complexions resembling filter effects.
- Lip Stain - Trendy product for long-lasting, subtle lip color favored in TikTok beauty routines.
🎯 Additional Trend Areas
- Sustainability in biotech beauty innovations is reshaping product creation with lab-produced natural ingredients.
- AI and AR tech drives hyperpersonaliation in skincare and makeup product recommendations.
- Male grooming and skincare continue to surge in demand as more men embrace beauty routines.
- Red blush revival brings a fresh, lively flush trending due to influencer and makeup artist endorsements.
- Skincare caution rises with increased awareness about trending treatments like DIY dermaplaning and face basting.
✨ Creator Spotlights
- @hudabeauty - Leading beauty authority blending trend insights with product innovation.
- @almurph18 - Honest reviewer mixing humor and trend testing for TikTok audiences.
- @daniellemarcan - Makeup artist sharing expert tutorials and viral beauty hacks.
- @kelliecreates - Specialist in authentic makeup routines focused on undereye concealing.
- @noeminikita - Viral makeup challenge queen inspiring millions with creative content.
📈 For Brands Watching
- Incorporate AI-driven customization tools on ecommerce platforms to meet consumer demand for personalization.
- Highlight blurred skin and lip products in campaigns aligned with the natural yet glam aesthetic resurgence.
- Leverage TikTok beauty challenge formats to engage younger consumers in authentic product experiences.
- Educate consumers on sustainable biotech ingredients to align with eco-conscious beauty trends.
- Support male grooming product lines openly to tap into the growing market.
🚨 Next Drop Sneak Peek
- Expect a rise in anti-aspirational, grungy makeup aesthetics challenging clean girl saturation.
- More biotech innovations creating sustainable, lab-grown cosmetic ingredients will enter mainstream.
- AR try-on features and AI bots will become standard for online beauty shopping personalization.
- TikTok trends will push hybrid formats blending comedy with makeup product education.
- Male skincare could include more gender-neutral branding to capture broad consumer segments.
🧬 Final Vibe Check
In 2025, beauty is about glowing with authenticity, blending glam with realness, and customizing your look like never before.