Viral Formats
Discover viral Beauty video formats, TikTok challenges, and content structures that drive engagement. Master the templates behind trending content.
Deinfluencing Try-On
Creators buy or test viral products and give blunt, money-saving verdicts - often comedic and brutally honest.
Record product reactions, test claims on camera, show 'what actually worked' and call out toxic marketing.
Full Face of TikTok Trends
Creator compiles multiple micro-trends (blurred skin, mono matte, blurred lips) into one cohesive look for trend-proofing.
Show product callouts, quick swatches and a final split-screen before/after to present a trend roundup.
GRWM - Get Ready With Me
Longer-form, personable tutorials that take viewers through routines, hair, makeup and chatty product notes.
Slow down steps, include timestamps or key product cards, and end with a final reveal and product list.
Makeup Transition / Glow-Up
Speedy edits and jump cuts that transform a plain face into a full glam or editorial look in under 30 seconds.
Layer clever cuts, use beat drops for reveal and close with a product tag or tutorial tip.
Skincare PSA / Cautionals
Creators call out risky hacks, explain ingredient science or share cautionary tales (e.g., face basting, dermaplaning mishaps).
Use captions for actionable tips, cite sources, show before/after and recommend safer alternatives.
TikTok Shop Finds & Unbox
Unbox, try and warn or endorse viral TikTok Shop items - a commerce-forward format with product links and price context.
Show real-time testing, longevity checks and authenticity tips for shoppers in the caption or overlay.