Viral Formats
Discover viral Beauty video formats, TikTok challenges, and content structures that drive engagement. Master the templates behind trending content.
Anti-Influencer / Deinfluencing Videos
Creators candidly share their honest takes on overhyped beauty trends and viral product failures.
Debunk myths, share personal dislikes and prevent followers from bad purchases.
Beauty Trend Testing
Creators try viral beauty products or techniques to give honest reviews and reactions.
Test popular skincare devices, lip stains, or wrinkle patches in real-time for follower insights.
Blurred Lip Challenge
Challenge focusing on achieving the perfect blurred lip look with lip stain and liner.
TikTokers create videos mastering the blurred lip style using recommended products.
Dark Circles Coverage Demo
Format where creators demonstrate the coverage power of undereye concealers and correctors.
Creators show before-after results applying products to hide dark circles effectively.
Deinfluencing Try-On
Creators buy or test viral products and give blunt, money-saving verdicts - often comedic and brutally honest.
Record product reactions, test claims on camera, show 'what actually worked' and call out toxic marketing.
Full Face of TikTok Trends
Creator compiles multiple micro-trends (blurred skin, mono matte, blurred lips) into one cohesive look for trend-proofing.
Show product callouts, quick swatches and a final split-screen before/after to present a trend roundup.
Full Face TikTok Trends
Creators showcase their full-face makeup looks featuring the latest TikTok beauty hacks and product favorites.
Use diverse makeup techniques and products to create an on-trend look, often timed to popular sounds for maximum engagement.
Get Ready With Me (GRWM)
Personalized makeup and fashion routine videos where creators share their step-by-step preparation.
Share a daily or event makeup tutorial with commentary and tips.
GRWM (Get Ready With Me)
Casual, long-format videos where creators share their full beauty or makeup routine while chatting with the audience.
Showcase step-by-step application of makeup with personal stories or tips to engage viewers.
GRWM - Get Ready With Me
Longer-form, personable tutorials that take viewers through routines, hair, makeup and chatty product notes.
Slow down steps, include timestamps or key product cards, and end with a final reveal and product list.
Makeup Product Hauls
Creators showcase and review collections of beauty products they recently got, sharing first impressions.
Mainly detailed product showcases with tips and usage testimonials.
Makeup Transformation Challenge
Creators showcase dramatic or subtle makeup transformations highlighting trending looks and techniques.
Film before and after clips highlighting key makeup trends like blurred lips or matte eyes.
Makeup Transition Challenge
Creators use slick transition editing to show dramatic before-and-after makeup transformations set to trending sounds.
Record natural look to glam transformations synced with popular audio clips for viral content.
Makeup Transition / Glow-Up
Speedy edits and jump cuts that transform a plain face into a full glam or editorial look in under 30 seconds.
Layer clever cuts, use beat drops for reveal and close with a product tag or tutorial tip.
Makeup Transitions
Creative video edits showing before and after makeup transformation swiftly.
Creators show their makeup skills by transitioning from bare face to full glam within seconds.
Skincare Fail Reviews
Entertaining videos where creators try trending skincare hacks/products and react live to failures.
Creators review popular but questionable skincare products, showing realistic results and reactions.
Skincare PSA / Cautionals
Creators call out risky hacks, explain ingredient science or share cautionary tales (e.g., face basting, dermaplaning mishaps).
Use captions for actionable tips, cite sources, show before/after and recommend safer alternatives.
Skincare Tips & Hacks
Short, informative clips sharing skincare tips, routines, or debunking common skincare myths.
Showcase effective products, proper application, or cautionary advice to boost skin health.
TikTok Shop Finds & Unbox
Unbox, try and warn or endorse viral TikTok Shop items - a commerce-forward format with product links and price context.
Show real-time testing, longevity checks and authenticity tips for shoppers in the caption or overlay.
Try-On/Review Trend
Creators try viral beauty products live, sharing honest reviews and reactions to help viewers make informed choices.
Film unboxing, application, and first impressions of trending makeup or skincare products.
Viral Product Demo
Showcasing viral beauty products in action, emphasizing before and after effects and real-time results.
Use trending products and demonstrate their performance, encouraging viewers to try them.