Viral Formats
Discover viral Beauty video formats, TikTok challenges, and content structures that drive engagement. Master the templates behind trending content.
Anti-Aging Skincare Tryout
A trend format where creators try and review trending anti-aging skincare products focusing on elasticity boosting and wrinkle reduction.
Showcasing before and after effects and ingredient benefits of skincare targeted at mature and aging skin.
Anti-Aspirational Girl Trend
A format focusing on laid-back, grungy, and imperfect beauty looks, countering mainstream perfection.
Creators post relatable content reflecting messy aesthetics with a grungy, carefree vibe.
Anti-Influencer / Deinfluencing Videos
Creators candidly share their honest takes on overhyped beauty trends and viral product failures.
Debunk myths, share personal dislikes and prevent followers from bad purchases.
Beauty Hack Test
Creators try viral beauty hacks to verify their effectiveness, often with humor and honest reactions.
Try trending beauty tips or products and record the process and results to educate and entertain viewers.
Beauty Trend Testing
Creators try viral beauty products or techniques to give honest reviews and reactions.
Test popular skincare devices, lip stains, or wrinkle patches in real-time for follower insights.
Blurred Lip Challenge
Challenge focusing on achieving the perfect blurred lip look with lip stain and liner.
TikTokers create videos mastering the blurred lip style using recommended products.
Blurred Lips and Stained Liners
Trending lip makeup format showcasing blurred lip liners and lip stains for a soft, natural gradient lip look.
Creators blend lip liners with stains using brushes or fingers to achieve the blurred lip aesthetic trending from Korean beauty.
CC Undereye Corrector Application
Popular beauty format showing application of Tarte's CC colored clay undereye corrector with free brush, highlighting dark circle coverage.
Creators share their real results applying popular CC undereye correctors to reduce dark circles and brighten complexion.
Concealer Foundation Stick Review
Beauty creators review multi-functional concealer and foundation sticks with built-in brushes, showing quick flawless makeup in minutes.
Creators demonstrate how to quickly apply foundation and concealer in one step using trending beauty sticks under $10-$30.
Cushion Foundation Review
A format focusing on detailed product reviews of new cushion foundations, showcasing their filter-like coverage and skincare benefits live.
Creators apply and review trending cushion foundations highlighting their lightweight formula and blurring finish.
Dark Circles Coverage Demo
Format where creators demonstrate the coverage power of undereye concealers and correctors.
Creators show before-after results applying products to hide dark circles effectively.
Deinfluencing Review
A comedic format where creators honestly try and debunk viral beauty trends or products by sharing fails and honest reactions.
Creators use satire and humor to test viral products, warning followers about overhyped or ineffective beauty trends.
Deinfluencing Reviews
Creators critically reviewing popular beauty products to guide truthful consumer decisions.
Videos debunk viral beauty hype and advise viewers on what to buy or avoid.
Deinfluencing Try-On
Creators buy or test viral products and give blunt, money-saving verdicts - often comedic and brutally honest.
Record product reactions, test claims on camera, show 'what actually worked' and call out toxic marketing.
Full Face of TikTok Trends
Creator compiles multiple micro-trends (blurred skin, mono matte, blurred lips) into one cohesive look for trend-proofing.
Show product callouts, quick swatches and a final split-screen before/after to present a trend roundup.
Full Face TikTok Trends
Creators showcase their full-face makeup looks featuring the latest TikTok beauty hacks and product favorites.
Use diverse makeup techniques and products to create an on-trend look, often timed to popular sounds for maximum engagement.
Full Glam Makeup Routine
A popular video format where creators showcase a step-by-step full glam makeup application from start to finish.
Creators show progressive application of foundation, contour, eyes, lips displaying the glam final look.
Get Ready With Me (GRWM)
Personalized makeup and fashion routine videos where creators share their step-by-step preparation.
Share a daily or event makeup tutorial with commentary and tips.
Glow Up Challenge
A popular TikTok format encouraging users to share their beauty or fashion transformation journey.
Creators post before and after videos showing their styled upgrades, often accompanied by motivating captions.
GRWM (Get Ready With Me)
Casual, long-format videos where creators share their full beauty or makeup routine while chatting with the audience.
Showcase step-by-step application of makeup with personal stories or tips to engage viewers.
GRWM - Get Ready With Me
Longer-form, personable tutorials that take viewers through routines, hair, makeup and chatty product notes.
Slow down steps, include timestamps or key product cards, and end with a final reveal and product list.
Lazy Girl Blush Challenge
A viral challenge featuring using a cheerful three-shade blush pack that applies instantly with a unique puffy brush for an effortless look.
Applying a combo of blush shades with the special brush for a quick and perfect blush application.
Lip Combo Challenge
A viral format where creators showcase layered lip products achieving the perfect, high-impact lip look.
Test and show combinations of lip liners, stains, and glosses for a flawless lip finish.
Lip Combo Tutorial
Step-by-step lip makeup tutorials emphasizing layers of products for fuller, long-lasting lips.
Creators demonstrate their lip liner, balm, and gloss techniques for perfect lip combos.
Lip Liner Peel-Off Challenge
A viral format where users apply peel-off lip liners and peel it off for a stain effect, popularized by Billie Eilish.
Apply a peel-off lip liner, let it dry for 10-15 minutes, then peel to reveal a long-lasting lip stain.
Lipstick Application Hack
A viral format featuring a unique Indian-inspired trick using a fruit bag to apply lipstick perfectly, making cheap lipstick look designer.
Creators demonstrate step-by-step using the bag to create flawless lipstick application with stunning results.
Makeover Transition
Quick transition videos showcasing dramatic makeup or style changes with creative effects.
Creators reveal their beauty transformations through seamless video transitions.
Makeup Challenge
Viral format involving creators taking on specific beauty makeup challenges or using trending products in creative ways.
Creators participate in trending challenges like lip combo tests or recreate viral looks to showcase skills and entertain audiences.
Makeup Product Hauls
Creators showcase and review collections of beauty products they recently got, sharing first impressions.
Mainly detailed product showcases with tips and usage testimonials.
Makeup Transformation Challenge
Creators showcase dramatic or subtle makeup transformations highlighting trending looks and techniques.
Film before and after clips highlighting key makeup trends like blurred lips or matte eyes.
Makeup Transition Challenge
Creators use slick transition editing to show dramatic before-and-after makeup transformations set to trending sounds.
Record natural look to glam transformations synced with popular audio clips for viral content.
Makeup Transition / Glow-Up
Speedy edits and jump cuts that transform a plain face into a full glam or editorial look in under 30 seconds.
Layer clever cuts, use beat drops for reveal and close with a product tag or tutorial tip.
Makeup Transitions
Creative video edits showing before and after makeup transformation swiftly.
Creators show their makeup skills by transitioning from bare face to full glam within seconds.
Messy Hair and Brows Transition
A style transition format highlighting the messy, natural hair and brows trend for 2026.
Show the transformation from sleek to messy hair and brows, capturing the anti-aspirational vibe.
Natural Beauty Vibe Talk
Creators discuss the shift towards natural beauty and the backlash against cosmetic procedures.
Share personal thoughts or commentary on natural beauty, filler fade, and cultural changes in beauty standards.
Pimple Patch Review
A focused format where creators demonstrate and review the effectiveness of pimple patches and skincare treatments.
Show before and after skincare results and provide product insights.
Product Testimonial
Creators share honest reviews and impressions of trending beauty products, often featuring before-and-after shots.
Popular for new launches or viral items where creators demonstrate product use and talk benefits or downsides.
Skincare Fail Reviews
Entertaining videos where creators try trending skincare hacks/products and react live to failures.
Creators review popular but questionable skincare products, showing realistic results and reactions.
Skincare PSA / Cautionals
Creators call out risky hacks, explain ingredient science or share cautionary tales (e.g., face basting, dermaplaning mishaps).
Use captions for actionable tips, cite sources, show before/after and recommend safer alternatives.
Skincare Tips & Hacks
Short, informative clips sharing skincare tips, routines, or debunking common skincare myths.
Showcase effective products, proper application, or cautionary advice to boost skin health.
Skincare Trend Tests
Videos focused on trying out popular skincare trends and evaluating their effects and safety.
Creators experiment with trending skincare hacks while warning about possible risks or benefits.
Stamped Winged Eyeliner
A quick, user-friendly makeup format using stamp wings for perfect eyeliner shapes easily.
Use the double-sided wing stamp to quickly apply winged eyeliner on both eyes.
Tarte Concealer Bundle Review
A review format focusing on Tarte's concealer and blur stick bundles, highlighting texture, coverage, and value offers.
Creators test and demonstrate concealer bundles to show their effectiveness in covering dark circles, wrinkles, and setting makeup.
TikTok Shop Finds & Unbox
Unbox, try and warn or endorse viral TikTok Shop items - a commerce-forward format with product links and price context.
Show real-time testing, longevity checks and authenticity tips for shoppers in the caption or overlay.
Try-On/Review Trend
Creators try viral beauty products live, sharing honest reviews and reactions to help viewers make informed choices.
Film unboxing, application, and first impressions of trending makeup or skincare products.
Trying Viral Beauty Products
Creator videos testing and reviewing viral beauty products, sharing honest opinions and results.
Creators try trending products live with reactions and advice on whether they're worth the hype.
Trying Viral Beauty Trends
Creators test and review the latest viral beauty and skincare trends to share honest opinions and results.
Film reactions and honest reviews while trying trending beauty products or gadgets.
Under-Eye Concealer Tutorial
A popular tutorial format focusing on under-eye concealer application for brightening and wrinkle coverage, featuring bundle deals with brushes.
Creators test various concealers, showing before and after results for dark circles and fine line coverage, often reviewing viral products.
Under Eye Corrector Reveal
Creators demonstrate the dramatic effect of Tarte's CC Colored Clay Under Eye Corrector.
Show before and after application of the product highlighting its coverage and brightening effects.
Undereye Concealer Demo
Creators show real-time application and coverage of popular under-eye concealers, highlighting stain coverage and long-lasting effects.
Live demos emphasizing natural coverage, crease-free finish, and solution for dark circles.
Viral Lip Combo Routine
A trendy format showcasing the step-by-step makeup lips combo including lip liner, melting balm, and gloss for a vibrant lip look.
Creators layer multiple lip products in unique order emphasizing volume and color depth, often with specific brand recommendations.
Viral Lipstick Application Hack
A trending beauty hack where creators demonstrate unique and effective lipstick application methods that enhance the look and longevity.
Showcase an innovative technique for applying lipstick using objects like fruit bags for perfect results.
Viral Lipstick Hack
A trending format showing unique and effective ways to apply lipstick or enhance lip makeup results.
Creators use household items or special techniques to create stunning, long-lasting lipstick looks.
Viral Product Demo
Showcasing viral beauty products in action, emphasizing before and after effects and real-time results.
Use trending products and demonstrate their performance, encouraging viewers to try them.